Our Vision & Mission

First and foremost, we are an end to end property development and construction business. Detail has married visionary concept with in‐house and construction capabilities to create a business which enables a complete real estate focus. This is where we create.

At Detail, we believe in the long‐term and hence why quality is always at the forefront of our approach. This along with our sheer ambition, confidence in what we do and network, places us well to embrace new opportunities. This approach defines us as a team and reflects what we wish to contribute to each place we transform and to the lives of the people who will live, work and play in our developments.

As Detail’s in‐house team and professional partners, we rigorously investigate better ways to do things, by testing each element of scope and capability for alternatives. We continuously strive for the highest possible standard in custom design, construction and delivery.

Detail carefully selects each project and develops it into a true work of genius by achieving an optimal balance between diligent design, in‐house expertise and meticulous craftsmanship. From whether looking for new investment opportunity (residential, commercial, leisure, retail and industrial) ‐ Detail demonstrates its in‐house expertise and personal commitment throughout the process, continuously aiming to exceed expectations.

We relish creating lasting value for everyone to enjoy.

Our Team

Our team are passionate about working on successful projects, one of the key success factors of our approach is based upon our solution driven ability. We listen, we understand and then we execute the requirements of the project in question.

Raj Lal

Director

Raj is an experienced investor in real estate and has a proven track record in property development, finance and investment transactions.Over the last 20 years, he has been involved with various businesses linked to the property industry from manufacturing to distribution, providing a unique insight into the procurement, supply chain and delivery of projects. He focuses on the commercial aspects of the projects to provide maximum value/return for our stakeholders and clients.

Erik Purchase

Director

Erik is an experienced construction professional with 30 years’ experience. Commencing his career in Architecture then moving over to Construction 20 years ago he has had the opportunity of working on some very complex/award-winning projects across design and construction. His extensive experience in the industry, solution-driven focus, strong working relationship and his knowledge of projects, contracts and administration allows Erik to provide effective management at any stage in project delivery.

Sunny Johal

Director

Sunny is an experienced real estate professional with over 20 years’ experience in Construction, Development and Real Estate Investment.Previously working for the highly respected developer – Argent LLP, he has developed a reputation for prompt and strategic decision making, his ability to work with key stakeholders and his creativity and vision in delivering very challenging, complex projects. He has also been responsible for delivery of a substantial part of the Paradise Development in Birmingham. He is someone who brings abundant levels of energy, leadership, optimism and resilience to the team and industry.